They are, perhaps, one of the most misunderstood generations. Millennials – young people born between 1979 and 1994 – are passionate about causes, yet less enthralled with the non-profits or institutions that market their support of the same issues.
In order to be relevant to this group, your organization must give Millennials a reason to celebrate, and be part of, your brand-purpose. Unlike generations before them, Millennials aren’t simply consumers – they are “pre-sumers” – interested in participating in your brand’s development at early and every stage of its life-cycle.
At the forefront of the rapidly evolving media landscape, Millennials can quickly be turned into brand-advocates or brand-adversaries.
If you don’t already know how their passion will fuel your brand’s growth, invite us to show you how it can be done.