Filed in Millennials by on September 20, 2013 1 Comment

They are, perhaps, one of the most misunderstood generations.  Millennials – young people born between 1979 and 1994 – are passionate about causes, yet less enthralled with the non-profits or institutions that market their support of the same issues.

In order to be relevant to this group, your organization must give Millennials a reason to celebrate, and be part of, your brand-purpose.  Unlike generations before them, Millennials aren’t simply consumers – they are “pre-sumers” – interested in participating in your brand’s development at early and every stage of its life-cycle.

At the forefront of the rapidly  evolving media landscape, Millennials can quickly be turned into brand-advocates or  brand-adversaries.

If you don’t already know how their passion will fuel your brand’s growth, invite us to show you how it can be done.

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  1. Hannah says:

    My mom and dad would be millennials then. this really explains things.

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