Defined as children born after 1994, Generation Z isn’t just the most diverse generation in history, it’s also the most likely group to embrace cultural differences.
Raised with instant and global access to the sum of all human knowledge, GenZ’s have at their finger-tips what took other generations many life times to collect – A VAST AMOUNT OF INFORMATION!
Subject-matter experts at surprisingly young ages, the Plurals are poised to transform companies, media, creativity, and ultimately, how society will work and play.
This generation has a voice, and understands the power of its’ use.
One of the hardest questions brand-managers have to answer today is whether their organization is ready to “relinquish control” to a group of unpredictable tween and teens for a greater good?